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Every purchase tells her story

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Our Mission

The Penny Story exists as a reminder that every human matters. The penny is worn not only as a symbol but also used as an action in the movement towards abolishing slavery in the 21st century. 
Pennies are stepped on, stepped over, forgotten about, and they have become worthless in our society.

They lie on the ground, but we do not take the time to notice them or pick them up. At gas stations, they are left on the counter for our convenience - we take one if we need one; we leave it if we don’t. 

These pennies represent victims of human trafficking. There are 27 million of them. They are invisible, yet, they are everywhere. They are stepped on, stepped over, forgotten about and used for our convenience.


Trafficking is Everywhere

And The Penny Story partners with A21 to fight it around the world though its 12 international offices.

Interested in giving to A21?

You can donate today through our A21 fundraising page!

Common Cents

Common Cents tells the story about an ordinary girl who uses the metaphor of a penny to create awareness of modern day slavery. This documentary depicts what can happen when a dream becomes a movement and people unite to fight for human life.



The penny bracelet is made in Gulf Shores, Alabama, by a team of local, penny-loving artisans. We choose to have the bracelets made locally so that we can ensure that they are manufactured without the use of slave or forced labor. 

Meet Kendall

I founded The Penny Story after spending 3 months in Greece working with survivors of human trafficking. I left with a crazy passion to impact lives. I didn't think I could make a dent in a worldwide injustice, but doing nothing was not an option.

Now, four years later, we are selling thousands of penny bracelets and empowering people to move past their insecurities so they too can make a difference in this world.

I want to see you own the fact that you do not have to be significant to make a significant difference. This is how change begins.  

Would you like to join me?

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Let's be friends.

You want to make a difference but you don't know where to start? 

Join the Penny Team to find out how you can help make a difference today! 

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